Remember the 30% “Apple Tax”? Apple may soon loosen its rules, as said by the Californian judge in concluding the eye catching Epic v. Apple lawsuit.
What’s Apple Tax? This is what happened before and what we explained.
I’m a bit lost… What’s this lawsuit about?
It’s a long story: Last year, the popular game Fortnite was removed from Apple’s App Store after using its own payment system. It allowed players to buy in-game virtual items without using Apple’s payment system (and of course bypassed the “Apple tax”).
- Apple terminated Epic’s developer account as a result of violating its terms & conditions, while Epic sued Apple.
You cannot do this 👩⚖️ On Friday, the Californian judge concluded that Apple will be prohibited from banning developers who direct users away to other website/external payments.
- Sounds complicated… In simple words: the Apple tax is still ok and acceptable, but developers can have some way to bypass it.
How did Apple and Epic react?
Epic: it’s not a win for us 🤷 The judge didn’t rule Epic win. Instead, she explicitly ruled that Epic is the one who breached the terms and needs to pay damages to Apple for bypassing the Apple Tax. Epic immediately vowed to appeal.
Apple: this is a “resounding victory”. We still don’t know whether Apple will appeal against the rule or not. Yet for sure, it won’t easily compromise on its “Apple tax” system.
Apple’s share price was down 📉 3.3% on Friday as a result of the ruling. Yet many analysts still maintained their “buy” rating, expecting the rule to have a very limited impact on Apple.