Merge To Replace Email?

Source: The Silicon Review.

Do you think there is a chance to replace email by another system? With the upcoming USD 17 bln acquisition of instant messaging app Slack, Salesforce thinks yes. 

  • Who’s Salesforce? Salesforce is the world’s biggest client relationship management (CRM) solutions provider. It gained popularity by providing subscription-based software via the cloud, vs. those with a huge one-off installation fee.

The common vision: replace email. Founders of both companies share the same opinion. They both think internal communication can be transformed into a more collaborative, organised way from the current old-fashioned, messy email system.

  • To achieve this, Salesforce has a dashboard summarising progress from all team members, while Slack enables you to organise instant-messages by topic and project.

Thanks to the pandemic, Salesforce benefited from the surge in cloud software spending. By contrast, Slack has been losing steam, as its main rival Microsoft Teams comes as a free add-on with Microsoft’s office packages. No one can resist free products 😉

  • In fact, MS Teams was created with similar functions to compete with Slack.

So the next question is, how can this deal benefit? Salesforce plans to use Slack as the front-end of the whole ecosystem, just like Microsoft Teams - messaging as the main function while integrating with other solutions.

  • Other solutions? Indeed, Salesforce is always preparing for this. It previously acquired software makers Tableau Software and Mulesoft, and cloud software provider Vlocity.

Zoom out: Replacing email systems is not an easy task. More than half of the world is using email actively with around 300 bln emails being sent and received daily.

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